Blog - My Karaoke Mind

Tesla's Roadster, For Your Roof.

Last Friday, Elon Musk announced a solar roof made of glass Tiles. We've been hearing about this for sometime and now we're hearing all sorts of reasons of why this won't work. I'm skeptical of the skeptics. This is a fantastic step for the solar industry. This is Tesla creating a brand, and building excitement around what was supposed to be a compelling product. If it works, solar will no longer a commodity, but a true fixture of the home - the muscle, the skeleton and the brain of your home.

Understanding Before Testing

I'm subscribed to an interesting UX blog, and was recommended the below article on how design research was used to launch the NYTimes in Español. This post brought up some fun memories of my early startup days with Moodfish.

A Holistic Approach to 'Marketing'

The difference between marketing and conversation is you’re selling someone something - whether it’s a thought, a service, or a product. My problem with traditional marketing is how scattered it quickly gets. The idea behind data-driven marketing helps ground ideas back to measurable results, but it tends to work at a tactical vs. strategic level.