Sungevity

Focus:

‍Process Automation, Customer Engagement, Customer Acquisition Funnels

Overview:

Jetpacks. Hoverboards. Solar Energy. These were the promises of my childhood. Only one seemed to solve a global pressing need. I joined Sungevity as a senior product marketing manager.

I led the product management of customer experience initiatives for pre-sale and point-of-sale consumer solar initiatives. My goal: create a consistent customer experience while solving for immediate and long-term customer pain points. This led to simplification of financial language and visualizations, development of next-gen customer acquisition funnels and collaboration with our UX team for Sungevity's offline quote process.

By the end of my eighth month, we increased lead conversions by 25%, developed a new messaging framework for our solar quote process and crafted PRDs focused on further funnel simplification initiatives.

Residential solar is a home improvement decision. While price matters, trust far outweighs a few percent point differences in pricing. From content leadership pre-sale to intuitive energy production and consumption management post-sale, solar energy has to pose greater value than primarily reducing power bills by 20%. The 20 year savings proposition has merit, but the key to unlocking solar is integrating into the everyday lives of homeowners.

Areas of Focus:

• Product marketing for pre-sale and point-of-sale customer experience initiatives
• Product manager and customer experience initiatives across entire customer journey
• Product manager for operational efficiency initiatives on finance products
• Liaison between software and marketing teams for bug fixes and feature requests
• User interaction and user experience planner for customer acquisition initiatives
• Simplification of customer acquisition funnels